• Christian Smirnow, Sonja Rogova, Corey Chao

  • Articulate Matter: Words About Air Pollution

    Advising
    "Articulate Matter" is a vocabulary consisting of newly designed words that highlight everyday air pollution indicators and related health effects. Ubiquitous but invisible, air pollution affects us daily. Yet despite the development of higher-resolution tools to detect it and describe it scientifically, we have little vocabulary with which to make sense of its patterns and lessen our exposure. The vocabulary we developed is part of a proposed health insurance service, the Better Breather Program. NASA Earth Science and insurance providers together collect data in an effort to reduce citizens' exposure to air pollution. The data is used to create new words, which are then packaged through a high-end communication strategy. Concrete design outputs include a list of new pollution vocabulary, a service blueprint, videos that narrate service interactions, and Better Breather Program commercials.

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